DesignIdentity system 2023
Norton Sports Charity & NS&LP
A unified visual language for Norton Sports Complex and its promotional arm, NS&LP CIC.
A cohesive sub-brand system under a single organisational umbrella — built around shield/crest geometry and the millrind cross to tie back to the local heritage of the Moline Cross.
The Design
A unified visual language for the Norton Sports Complex, its charity arm, and its promotional vehicle NS&LP CIC — all sitting alongside The Moline Cross within the same brand family.
Visual Logic
These logos use a consistent shield/crest geometry, incorporating the millrind cross to tie the family of brands back to the local heritage of The Moline Cross. Bold, block typography ensures readability across physical signage on the 55-acre site.
BrandingIdentityLogoPrint